MONOVA Geocaching Project

A Social Media Geocache hunt inspiring visitors to the new museum

Opportunity Question: How can MONOVA use social media to excite and engage Gen Z about visiting the museum?

The Team

Students: Rashneet Kaur, Jonathan Boldt, Devon Engel, Jonathan Pohl, Shawn Watson
Instructor: Mitra Kiamanesh
Partners: Stephen Irving (Marketing and Communications Specialist), Carol Ballard, Program Coordinator, Museum of North Vancouver (MONOVA)
Course code: BADM 318 7GH, Business Management

Watch the project video on YouTube: