BADM 318: MONOVA Gen Z Engagement

How can MONOVA use social media to excite and engage Gen Z about visiting the museum?

Term: Fall 2021
Department: Business Administration
Course: BADM 318 – Project Management
Instructor: Mitra Kiamanesh
Staff contact: Stephen Irving (Marketing and Communications Specialist),Carol Ballard, Program Coordinator, Museum of North Vancouver (MONOVA) MONOVA

Primary Objective of Project: To engage the public in the opening of the Museum of North Vancouver this Fall 2021. Students are to create content for social media to build interest and excitement around the launch of the museum especially targeting the 18-25 year old demographic(Gen Z) through the use of TikTok videos and Instagram Reels.

Brief Description of Project: Each group will produce 1×60-second video clip designed to be shared on social media channels such as TikTok and Instagram Reels. Videos should promote viewers to “Get to Know Us” and “Check out the Museum”.

City Strategy and Goal Area:

  • Council Strategic Plan 2018
    • A Vibrant City is where dynamic public spaces and places provide opportunities for connection and enable residents to engage with their community and celebrate their culture and history
  • Official Community Plan 2014
    • Goal 6.4: Respect the City’s history by maintaining and enhancing connections to the past.
      • 6.4.4 Support programs and services that engage the community and encourage people to understand and appreciate the City’s distinctive history.
      • 6.4.6 Support public facilities that connect people from different areas, groups and generations and allow them to learn about each other and explore ideas together.
      • 6.4.7 Support access to municipally-owned cultural, archival, and museum collections that facilitate learning about our past, present and future.