How might we create an inspiring event to best facilitate new project ideas for CityStudio Fall 2022 & Spring 2023 terms? 

Term: Spring 2022
Department: Communications
Course: Project Group in Media Campaigns (CMNS 495)
Instructor: Jane Ince
Staff contacts: Aderyn Davies, CityStudio North Vancouver

A team of students will develop and carry out an event plan and public relations strategy to create our largest and most successful Idea Jam to date.

The students have recommended actions for the campaign covered in the three main strategies and corresponding tactics, which were designed to achieve a successful event and meet the objectives of the plan. The first strategy is to increase brand awareness through the use of social media, a website update, and a survey. The second strategy is the organization and planning of the Idea Jam 2022 event to ensure a successful turnout. The third strategy is the pre and post event communication plan to keep in touch with the attendees.

City Strategy and Goal Area:

  • Official Community Plan (2014)
    • Goal 6.1: Support a wide range of arts and cultural activities.
      • 6.1.2 Support the production and delivery of a wide range of arts and cultural activities, community celebrations, signature events and festivals that engage and are enjoyed by residents and visitors;
    • Goal 7.1: Diversify the local economy to contribute to a complete community.
      • 7.1.5 Encourage private and non-profit post-secondary schools to locate in the Lonsdale Regional City Centre and build stronger relationships with institutions such as Simon Fraser University, the University of British Columbia, the British Columbia Institute of Technology (BCIT) Marine Campus and Capilano University;
  • Council Strategic Plan (2018)
    • A Vibrant City is where dynamic public spaces and places provide opportunities for connection and enable residents to engage with their community and celebrate their culture and history.
      • Spearhead playful and fun events that find ways to celebrate our unique location and community.