How can we engage and bring attendees to Urban Repurpose’s Re-purpose event in Summer 2023 using digital marketing?
Term: SPRING 2023
Department: School of Business
Course: BMKT 369: Digital Marketing
Instructor: Ivan Surjanovic
Staff contact: Tom Riessner Executive Director, Urban Repurpose and Annie Dempster, City of North Vancouver
In this collaboration, the students are building upon work completed in projects during Fall 2022. Student groups are planning a digital marketing plan for an event that Urban Repurpose is hosting in Summer 2023 on the benefits of sustainability and the re-use of materials, especially useable wood from demolished homes and buildings.
The event will include information booths, artists and vendors as well as an art competition.