Opportunity Question:
How can we engage and bring attendees to Urban Repurpose’s Re-purpose event in Summer 2023 using digital marketing?
Term: SPRING 2023
Department: School of Business
Course: BMKT 369: Digital Marketing
Instructor: Ivan Surjanovic
Staff contact: Tom Riessner Executive Director, Urban Repurpose and Annie Dempster, City of North Vancouver
Project Description:
In this collaboration, the students are building upon work completed in projects during Fall 2022. Student groups are planning a digital marketing plan for an event that Urban Repurpose is hosting in Summer 2023 on the benefits of sustainability and the re-use of materials, especially useable wood from demolished homes and buildings.
The event will include information booths, artists and vendors as well as an art competition.
