Opportunity Question:
How can we bolster visitation to Central Lonsdale in order to increase economic growth of current and future businesses in the area?
Term: FALL 2022
Department: Tourism
Course: TOUR 312 – Strategic Marketing
Instructor: Allan Florendo
Staff contact: Siobian Smith, City of North Vancouver
Project Description:
Students will be divided into several groups to work on a course project focused on the development of an integrated marketing plan for the Central Lonsdale area.
1.Sandbox Analysis
2.The Creative Brief
3.Media Plan
4.Campaign Pitch
