BADM 318: MONOVA Gen Z Engagement

How might we make use of social media to engage Gen Z in the launch of MONOVA?

Term: Summer 2021
Department: Business Administration
Course: BADM 318 – Project Management
Instructor: Mitra Kiamanesh
Staff contact: Stephen Irving (Marketing and Communications Specialist), MONOVA

Student groups will support the delivery of content for the rapidly changing world of social media, specifically TikTok and Instagram Reels. We’re hoping the students can help us create a series of fun, colourful and informative 60 second video clips, with the aim of helping us build interest and excitement around the upcoming launch of MONOVA: Museum of North Vancouver with the important Gen Z demographic.

City Strategy and Goal Area:

  • Council Strategic Plan 2018
    • A Vibrant City is where dynamic public spaces and places provide opportunities for connection and enable residents to engage with their community and celebrate their culture and history
  • Official Community Plan 2014
    • Goal 6.4: Respect the City’s history by maintaining and enhancing connections to the past.
      • 6.4.4 Support programs and services that engage the community and encourage people to understand and appreciate the City’s distinctive history.
      • 6.4.6 Support public facilities that connect people from different areas, groups and generations and allow them to learn about each other and explore ideas together.
      • 6.4.7 Support access to municipally-owned cultural, archival, and museum collections that facilitate learning about our past, present and future.