BADM 318: CNVFD Diversity in Recruits

How we could make the fire department appealing as a career to diverse audiences so our organisation can better reflect the community we serve?

Term: Fall 2021
Department: Business Administration
Course: BADM 106 –7CD Organizational Behaviour
Instructor: Mitra Kiamanesh
Staff contact: Chief Michael Danks, Rebecca Hathaway

Primary Objective of Project: Students to prepare short videos for the City of North Vancouver Fire Department to support their recruitment from a diversity and inclusion lens/to see diverse people in the fire department. The Fire Department believes the adage “you can’t be what you can’t see”.

Brief Description of Project: Each group will produce video clips designed to be shared on social media channels. Videos should engage diverse audiences with content supporting the Fire Department’s commitment to diversity and inclusion for its recruits.

Course Goals Pertaining to CityStudio Project: The main objective will be for students to use the learned concepts of Organizational Behaviour (OB), in a meaningful and applied manner. In this case, “diversity”


City Strategy and Goal Area:

  • Council Strategic Plan 2018
    • A City for People is welcoming, inclusive, safe, accessible and supports the health and well-being of all.
  • Official Community Plan 2014
    • Goal 3.1: Enhance well-being and quality of life for all community members.
      • 3.1.1 Promote an inclusive environment, reduce barriers and support the growth and development of young people to be active, self-reliant and empowered members of the community;
      • 3.1.4 Support the pursuit of individual well-being and shared community needs, values and aspirations by community members from all ethno-cultural backgrounds, ages and abilities through equal access to City services and resources and by fostering inclusion