Freddy the Fire

Don’t Leave Him Alone!

We created a campaign with a lovable firey mascot named Freddy as the face of it for the North Vancouver Fire Department. He is here to gain sympathy and create awareness for fire safety hazards and fire prevention for students in their mid-teens to mid-twenties. Our campaign consists of a series of playful, informative posters to be placed in areas frequented by students like public transit stops as well animated Instagram stories.

The Team

  • Students: Amanda Wong, Kathrin Teh, Michelle Viet
  • Instructor: Thomas Duguid
  • Partners: Assistant Fire Chief David Owens, Rebecca Hathaway (North Vancouver City Fire Department)
  • Course code: IDES 244